Public Relations
Solight Design — Elevating a founder-led story in sustainable innovation.
Solight Design partnered with Milo Agency to build national visibility around founder Alice Chun and her work in sustainable design, humanitarian technology, and solar innovation. Through public relations and founder storytelling, the campaign positioned Alice as a credible voice across national media, business, lifestyle, and sustainability conversations.
Solight Design is a sustainability-focused brand led by inventor Alice Chun. Milo Agency helped increase brand recognition and founder visibility through public relations, national media outreach, and storytelling tied to innovation, humanitarian impact, and sustainable design.
OBJECTIVE
Build national visibility for a founder-led sustainability brand.
Solight Design needed to increase brand recognition while positioning founder Alice Chun as a leading voice in sustainable design, humanitarian technology, and solar innovation.
Milo Agency focused on translating Alice’s founder story, product mission, and category expertise into media opportunities that could support credibility, awareness, and long-term visibility.
STRATEGY
Connect founder storytelling to national media relevance.
The strategy centered on developing founder-led narratives that highlighted innovation, impact, and mission, then aligning those story angles with the outlets and audiences most likely to respond.
Milo Agency pitched stories across national news, business, lifestyle, sustainability, and innovation media, connecting Alice Chun’s work to broader conversations around climate, humanitarian design, and technology.
TACTIC
Founder-Led Narrative
TACTIC
National Media Outreach
TACTIC
Thought Leadership Positioning
EXECUTION
Turning founder visibility into national media momentum.
Milo Agency executed a long-term public relations program designed to introduce Alice Chun’s story and Solight Design’s sustainable technology to broader national audiences.
Outreach focused on media opportunities where innovation, humanitarian impact, sustainability, and founder leadership intersected.
OUTCOME
National coverage that strengthened founder and brand visibility.
The engagement helped Solight Design and Alice Chun earn national visibility across broadcast, business, lifestyle, and sustainability media.
Coverage helped reinforce Alice’s position as a founder and inventor in sustainable design while strengthening Solight Design’s credibility across audiences interested in innovation, humanitarian impact, and climate-conscious products.
National Media Coverage
COVERAGE INCLUDED GOOD MORNING AMERICA, THE VIEW, FORBES, FAST COMPANY, AND GOOD HOUSEKEEPING.
Founder Visibility
ALICE CHUN’S STORY WAS POSITIONED AROUND INNOVATION, HUMANITARIAN IMPACT, AND SUSTAINABLE DESIGN LEADERSHIP.
Speaking Momentum
MEDIA VISIBILITY HELPED SUPPORT KEYNOTE AND CONFERENCE OPPORTUNITIES ACROSS TRAVEL, TECHNOLOGY, AND IMPACT-FOCUSED SPACES.
CAPABILITIES APPLIED
Capabilities applied in this engagement.
Public Relations
National media outreach, founder positioning, and editorial relationship management designed to build credibility and visibility.
Content Strategy
Story angles shaped around sustainability, innovation, humanitarian impact, and founder-led thought leadership.
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Ready to build visibility around your founder story?
If your team is looking to turn mission, innovation, or founder expertise into national visibility, Milo Agency can help shape the story and build the outreach strategy behind it.