Influencer Marketing

Beatbot — Driving product demand through celebrity-led influencer marketing.

Beatbot partnered with Milo Agency to introduce the AquaSense 2 Pro Ultra to a broad lifestyle audience. Through influencer marketing, celebrity partnerships, and premium social content, the campaign created rapid awareness, engagement, and product demand.

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Beatbot needed to build immediate awareness for the AquaSense 2 Pro Ultra. Milo Agency developed a celebrity-led influencer marketing campaign with premium poolside content, lifestyle creator activations, and product storytelling designed to drive launch visibility and demand.

OBJECTIVE

Introduce a premium pool technology product to a lifestyle audience.

Beatbot needed to create immediate awareness for the AquaSense 2 Pro Ultra while driving product demand, website traffic, and social growth during the launch window.

Milo Agency focused on expanding the product beyond a technical pool cleaner story, positioning it as a premium lifestyle solution for modern pool owners.

STRATEGY

Use trusted celebrity talent to anchor launch visibility.

The strategy centered on partnering with Serena Williams and Joe Manganiello to introduce the AquaSense 2 Pro Ultra through credible, high-visibility lifestyle content.

Milo Agency paired celebrity content with lifestyle, home, and technology influencer activations to reinforce real-world use cases and drive demand.

TACTIC

Celebrity Partnership Strategy

TACTIC

Lifestyle Creator Activation

TACTIC

Premium Product Storytelling

EXECUTION

Turning poolside content into product demand.

Milo Agency coordinated a celebrity-led influencer marketing campaign built around premium poolside content, real-world product use, and lifestyle-driven storytelling. The campaign activated Serena Williams, Joe Manganiello, and a broader creator mix to introduce the AquaSense 2 Pro Ultra, increase brand awareness, and drive website traffic during the launch window.

OUTCOME

Launch momentum that drove traffic, sales, and social growth.

The campaign generated rapid awareness for Beatbot’s AquaSense 2 Pro Ultra, helping the brand convert celebrity visibility and creator content into measurable launch demand. Influencer marketing activity supported product sales, website traffic, pop-up expansion, Instagram growth, and national brand recognition.

Product Demand

HALF OF GLOBAL INVENTORY SOLD WITHIN TWO DAYS OF THE LAUNCH CAMPAIGN.

Traffic + Reach

WEBSITE TRAFFIC INCREASED BY 33%, WITH 5K NEW INSTAGRAM FOLLOWERS GAINED IN 24 HOURS.

Launch Expansion

BEATBOT ADDED THREE CITIES TO THE POP-UP SCHEDULE AHEAD OF NATIONAL POOL DAY.

CAPABILITIES APPLIED

Capabilities applied in this engagement.

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Ready to turn product visibility into measurable demand?

If your team is preparing a product launch or influencer-led campaign, Milo Agency can help shape the strategy, partnerships, and social activation behind it.

View Case Studies

Beatbot — Driving product demand through celebrity-led influencer marketing.

Introduce a premium pool technology product to a lifestyle audience.