Public Relations
Good Morning Records — Turning a music video release into a national entertainment story.
Good Morning Records partnered with Milo Agency to build visibility around Desiigner’s Bakin music video release and Bob Saget’s final on-screen appearance. Through targeted entertainment PR and pop-culture positioning, the campaign secured coverage across music, entertainment, and national media.
Bakin marked Bob Saget’s final on-screen appearance in Desiigner’s music video. Milo Agency helped position the release as a culturally relevant entertainment moment, generating earned media coverage across music, entertainment, and pop culture outlets.
OBJECTIVE
Generate national awareness around a culturally significant release.
The objective was to build national visibility for Desiigner’s Bakin music video while positioning Bob Saget’s final on-screen role with care, relevance, and cultural context.
Milo Agency focused on shaping the release as a meaningful entertainment moment, not a novelty appearance, while connecting it to music, entertainment, and pop culture audiences.
STRATEGY
Frame the release around cultural relevance and editorial timing.
The strategy centered on positioning Bakin as both a music video release and a notable cultural moment tied to Bob Saget’s final role.
Milo Agency targeted music, entertainment, and pop culture editors, timing outreach around the official release to maximize momentum and sustain conversation across relevant media.
TACTIC
Cultural Positioning
TACTIC
Entertainment Media Outreach
EXECUTION
Turning a music video release into a national entertainment story.
Milo Agency executed targeted outreach to music, entertainment, and pop culture editors, positioning Bakin around the cultural significance of Bob Saget’s final on-screen appearance.
The campaign helped broaden the release beyond a standard music video announcement by connecting it to timely entertainment coverage and culturally relevant editorial conversations.
OUTCOME
Coverage that turned a release into a cultural moment.
The campaign secured coverage across top-tier music, entertainment, and pop culture outlets, helping Bakin reach audiences beyond the standard music release cycle.
By framing the video around cultural relevance, release timing, and Bob Saget’s final on-screen appearance, the campaign reinforced both media interest and artist visibility.
Top-Tier Entertainment Coverage
COVERAGE SECURED ACROSS OUTLETS INCLUDING ROLLING STONE, BILLBOARD, COMPLEX, VULTURE, AND MASHABLE.
Music + Pop Culture Reach
THE RELEASE GAINED VISIBILITY ACROSS MUSIC, ENTERTAINMENT, AND CULTURE-FOCUSED AUDIENCES.
Cultural Relevance
EARNED COVERAGE POSITIONED BAKIN AS A NOTABLE MOMENT IN BOB SAGET’S LEGACY AND DESIIGNER’S RELEASE CYCLE.
CAPABILITIES APPLIED
Capabilities applied in this engagement.
Public Relations
Entertainment media outreach, release positioning, and editorial relationship management designed to secure national coverage.
Content Strategy
Story angles shaped around cultural relevance, release timing, artist visibility, and Bob Saget’s final on-screen role.
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