Public Relations
Skin Property — Building authority for a modern skincare practice.
Skin Property partnered with Milo Agency to build visibility for founder Emily Trampetti and establish credibility in a crowded skincare and beauty market. Through public relations and expert positioning, the campaign connected her clinical perspective with beauty, wellness, and lifestyle media.
Skin Property is a skincare practice and virtual aesthetics platform founded by Emily Trampetti. Milo Agency helped build brand awareness and expert credibility through beauty PR, earned media, and targeted outreach to wellness-focused audiences.
OBJECTIVE
Build credibility for a new skincare practice.
Skin Property needed to establish visibility and trust in a crowded skincare and beauty market while positioning founder Emily Trampetti as a credible clinical skincare expert.
Milo Agency focused on connecting Emily’s expertise to beauty, wellness, and lifestyle conversations that could reach health-conscious audiences and support client growth.
STRATEGY
Position expert insight for beauty and wellness media.
The strategy centered on translating Emily’s clinical perspective into media-ready commentary around skincare education, consumer trust, wellness, and beauty trends.
Milo Agency pitched expert commentary and brand stories to beauty, wellness, lifestyle, and health editors, targeting outlets aligned with affluent, health-conscious audiences.
TACTIC
Expert Positioning
TACTIC
Beauty Media Outreach
TACTIC
Wellness Audience Alignment
EXECUTION
Turning skincare expertise into trusted media visibility.
Milo Agency executed targeted outreach to beauty, wellness, lifestyle, and health editors, positioning Emily Trampetti as a trusted skincare expert.
The campaign connected Skin Property’s expertise to media conversations around skincare education, aesthetic treatments, consumer trust, and wellness-focused beauty.
OUTCOME
Coverage that strengthened skincare credibility and client growth.
The campaign helped Skin Property and Emily Trampetti earn visibility across beauty, wellness, lifestyle, and health media.
Coverage positioned Emily as a trusted skincare expert, increased brand awareness, supported qualified website traffic, and helped drive significant client growth within the first six months.
Beauty + Wellness Coverage
COVERAGE SECURED ACROSS OUTLETS INCLUDING WWD, HUFFPOST, HEALTHLINE, WELL+GOOD, IPSY, AND ESQUIRE’S SPY.
Expert Authority
EMILY TRAMPETTI WAS POSITIONED AS A CREDIBLE SKINCARE EXPERT ACROSS BEAUTY, WELLNESS, AND LIFESTYLE MEDIA.
Client Growth
INCREASED VISIBILITY AND WEBSITE TRAFFIC HELPED SUPPORT A TRIPLED CLIENTELE WITHIN SIX MONTHS.
CAPABILITIES APPLIED
Capabilities applied in this engagement.
Public Relations
Beauty and wellness media outreach, expert positioning, and editorial relationship management designed to build credibility.
Content Strategy
Story angles shaped around skincare education, clinical expertise, consumer trust, and wellness-focused beauty.
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