Influencer Marketing
Nuudii — Building launch buzz through creator-led influencer marketing.
Nuudii partnered with Milo Agency to introduce new audiences to its Perfect Collection and Tee System. Through creator-led storytelling, Reels-first content, and social amplification, the campaign drove launch buzz, website traffic, and early conversion.
Nuudii needed to build momentum around its Perfect Collection and Tee System ahead of its NYC pop-up. Milo Agency developed a creator-led influencer marketing campaign using fashion, lifestyle, and body-positive creators to drive awareness, traffic, sign-ups, and social proof.
OBJECTIVE
Build buzz for a collection launch ahead of a key pop-up moment.
Nuudii needed to introduce its Perfect Collection and Tee System to new audiences while driving traffic, sign-ups, and social proof ahead of its NYC pop-up.
Milo Agency focused on reaching fashion, lifestyle, and body-positive audiences through authentic creator storytelling built around comfort, fit, confidence, and versatility.
STRATEGY
Use creator styling content to make the product feel immediate and wearable.
The strategy centered on partnering with fashion, lifestyle, and body-positive creators aligned with Nuudii’s mission and audience.
Milo Agency coordinated try-on content, day-to-night styling, Reels-first formats, and organic creator participation to drive discovery and conversion.
TACTIC
Body-Positive Creator Partnerships
TACTIC
Reels-First Styling Content
TACTIC
NYC Pop-Up Launch Support
EXECUTION
Turning styling content into traffic, sign-ups, and social proof.
Milo Agency coordinated a creator-led influencer marketing campaign built around try-on content, styling versatility, and real-world product use.
The campaign used Reels-first formats, day-to-night styling, and organic creator participation to drive discovery, website traffic, and early access waitlist conversion.
OUTCOME
Creator visibility that translated into traffic and conversion.
The campaign helped Nuudii build measurable launch momentum across Instagram, TikTok, and its early access funnel.
Creator-led content increased follower growth, Reels engagement, website traffic, waitlist conversion, and inbound interest ahead of the NYC pop-up.
Audience Growth
NUUDII GAINED 26.4K NEW FOLLOWERS ACROSS INSTAGRAM AND TIKTOK.
Traffic + Conversion
WEBSITE TRAFFIC INCREASED 2.7X, WITH A 42% CONVERSION RATE FROM THE EARLY ACCESS WAITLIST.
Content Engagement
THE CAMPAIGN GENERATED 33K+ VIEWS ON REELS AND TRY-ON CONTENT.
CAPABILITIES APPLIED
Capabilities applied in this engagement.
Influencer Marketing
Fashion, lifestyle, and body-positive creator partnerships designed to build awareness, social proof, and launch momentum.
Social Media Strategy
Reels-first content planning, try-on storytelling, and creator amplification designed to drive traffic, sign-ups, and conversion.
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Ready to turn creator visibility into launch traction?
If your team is preparing a fashion, lifestyle, or pop-up launch, Milo Agency can help shape the influencer strategy and social activation behind it.