Public Relations
Aavegotchi — Turning a limited Web3 launch into media momentum.
Aavegotchi partnered with Milo Agency to build visibility ahead of a limited Halloween ghost launch, driving awareness for GHST token utility, in-game wearables, and play-to-earn innovation.
Aavegotchi is a crypto-collectible game blending DeFi mechanics, NFTs, and gaming culture. Milo Agency helped drive Web3 and gaming visibility ahead of a limited Halloween ghost launch through rapid crypto PR and earned media outreach.
OBJECTIVE
Drive demand for a limited Web3 gaming launch.
Aavegotchi needed to build visibility and purchase demand ahead of a time-sensitive Halloween ghost launch while increasing awareness for GHST token utility, in-game wearables, and play-to-earn mechanics.
Milo Agency focused on reaching crypto-native, gaming, NFT, and blockchain audiences through fast-moving earned media outreach tied to the launch window.
STRATEGY
Position the launch as a seasonal Web3 moment.
The strategy centered on framing the Halloween ghost launch as a culture-driven gaming moment within Web3, highlighting limited availability, gameplay utility, and token economics.
Milo Agency targeted crypto, gaming, blockchain, NFT, and DeFi reporters, executing rapid outreach to capitalize on launch momentum and secure timely coverage.
TACTIC
Launch Positioning
TACTIC
Crypto Media Outreach
EXECUTION
Turning a compressed launch window into Web3 media momentum.
Milo Agency executed rapid outreach to crypto, gaming, blockchain, NFT, and DeFi reporters, positioning Aavegotchi’s Halloween ghost launch around scarcity, gameplay utility, and GHST token activity.
The campaign turned a time-sensitive in-game release into a relevant Web3 media story for crypto-native and gaming audiences.
OUTCOME
Coverage that strengthened Aavegotchi’s Web3 gaming visibility.
The campaign secured coverage across top crypto, gaming, and blockchain outlets while helping Aavegotchi gain visibility ahead of a compressed launch window.
Earned media helped increase awareness for GHST token utility, in-game wearables, and Aavegotchi’s position within the play-to-earn gaming ecosystem.
Crypto + Gaming Coverage
COVERAGE SECURED ACROSS OUTLETS INCLUDING COINDESK, DECRYPT, BLOCKWORKS, THE DEFIANT, AND COINTELEGRAPH.
Launch Momentum
STRONG MEDIA PICKUP HELPED BUILD VISIBILITY AHEAD OF A TIME-SENSITIVE HALLOWEEN LAUNCH.
Token Utility Awareness
COVERAGE INCREASED VISIBILITY FOR GHST TOKEN UTILITY, WEARABLES, AND IN-GAME PURCHASE BEHAVIOR.
CAPABILITIES APPLIED
Capabilities applied in this engagement.
Public Relations
Crypto, gaming, and Web3 media outreach designed to build visibility ahead of a time-sensitive launch.
Content Strategy
Story angles shaped around gameplay utility, GHST token activity, limited availability, and Web3 audience relevance.
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Ready to build momentum around your launch?
If your team is preparing a product release, token launch, or category-defining campaign, Milo Agency can help shape the story and build the outreach strategy behind it.